The simple reason why generational marketing is the wrong way to approach lead generation. The Boomers vs Gen X vs Millennials debate is a waste of time. What matters, regardless of the generation, is that your prospects and clients are human (spoiler alert!) and at varying degrees all humans require personalized interaction. Enter stage right, glorious technology! The caveat is that it has added both complexity and efficiency to the interaction equation. […]
The Summary - Of course it can! Here's why. . . Inbound marketing establishes credibility, thought-leadership, trust, information and social proof by guiding prospects into your world. Targeted outbound prospecting creates top of mind awareness and higher quality conversations with ideal prospects by gently and professionally introducing your brand into their world. Together through guiding and introducing you fast-track your efforts to convert strangers into well serviced clients. See the graph at the bottom to understand how your marketing method impacts how often you need to interact with a prospect. To grow your assets under management in this highly competitive market requires a multi-reach strategy. Whether you’re targeting high-earning millennials or boomers entering retirement the crucial question is not who you’re targeting, but how you are trying to reach them. Effective marketing requires a balanced inbound and outbound marketing strategy. Here’s why - […]
You know that business development is a full-time engagement. Keeping your pipeline filled with qualified prospects fuels the P&L. However, the frustrating question for many is how to accomplish this on a consistent, automated, predictable basis for prospects who are not swayed by the latest digital marketing trends? […]
How selective are you when looking into A new car? A home? Next summer's vacation? A doctor? An attorney? An interior designer? […]
There is an overwhelming amount of digital marketing tactics out there - but how many actually will work for your specific niche? […]
As a knowledge-for-profit professional you probably have an internal desire to be the premier provider for your clients. You may want to be the steward of 100% of their investable assets, or be their go-to counsel for all legal affairs, or be the guardian of their financial operations. You prefer your clients to utilize all of your services and not just a few. But for some elusive reason, they don't. Why? And how can you change that? […]
Ignorance is not bliss. It will undermine your ability to attract and retain the best clients, as well as upgrade your clients to elevated levels of service. […]
