#1 - IT'S ALL ABOUT THE SPECIFICS. Find your ideal customer by describing their emotional profile in detail.
#2 - IF IT DOESN'T COMMUNICATE TO SOMEBODY, IT COMMUNICATES TO NOBODY. Craft a simple, precise message for a very specific target audience.
#3 - Use BIG TECHniques for BIG results. Google, Facebook and Apple used a simple lead-gen strategy: Acquire information about our preferences and lifestyles to craft messages that appeal to our emotional buying triggers. Not rocket science. It's people science.
You can have the best marketing hack funnel in the world but if it doesn't communicate to somebody specific, it communicates to nobody.
And then you feel like you just wasted more time and money on another shiny object that didn't produce the results you wanted because at the end of the day, it came down to communication.
You were not communicating to your right audience.
Coaching highlights from our weekly Street Smarts MBA Live call...
When it comes to marketing, text and tools and automation, all of that is powered by communication and being able to communicate to your target audience.
You can have the best marketing hack funnel in the world. If it doesn't communicate to somebody, it communicates to nobody.
And then you feel like you just wasted more time and money on another shiny object that didn't produce the results you wanted because at the end of the day, it came down to communication. You were not communicating to your right audience.
Being able to identify a very niche market that wants what you have to offer and then being able to then make sure with that niche market your product or services hit that pain point to fix their problems, to give them the solution that they're looking for.
And I can't stress enough for you that you do this and it'll make everything else easy, including your language, including what makes your market position.
You hit the nail on the head as far as perfecting your target market, because it goes beyond just understanding what they want. Understanding the emotions. And that's where I'll be able to give you insights on how to have payday conversations.
There are four major buying personalities out there. So you need to make sure that when you start talking to your target market that they're going to have their own different buying personality.
When you understand how they make a decision, you can then help to facilitate them moving forward.
This might be tough for you guys because you don't have clients right now or not too many, so how do you know which ideal client profile to focus on?
But once you start getting them, you ask yourself, how do I get more of the good clients and less of other people that are just wasting my time?
And I want you to also think about your time, how do you focus your time so that 20 percent of your time is getting 80 percent of your results?
We don't want you wasting time with clients who are low value, who we're going to take up your time.
We really want you to focus on the highest value clients.
So that way you're focusing the best of who you are on the best of your services on people who will appreciate what you do best.