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#1 - PRIORITIZE.
Go for the tasks that are urgent and important first, then for the important, non-urgent ones. Anything that's not important comes last.

#2 - MAKE A SCHEDULE. Help yourself achieve your goals, don't allow any calls or emails to distract you for working on your business! Google Calendar can be a lifesaver when it comes to arranging your meetings and blocking out time to focus on building your business.

#3 - SET REALISTIC, ACHIEVABLE GOALS.  Don't try to accomplish 6 month's worth of objectives in a weekend, maintain your drive by setting short goals that create consistent wins.

 

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"The first is from an urgency point of view, what's the one thing I need to do today?

And if I get that one thing done, I will consider the day a success.

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Coaching highlights from our weekly Street Smarts MBA Live call...

Hugh

The first category is urgent and important and you got to get it done.

And then you've got an item that's. Important, but not urgent, but it gets you to the long term goal.

Those are the that's actually the item that you need to, like, try to create an appointment with yourself a half an hour to one hour every day.

It's usually best if it's the first thing in the day. And then you've got the stuff that's not important and not urgent. Don't do it.

And then you've got urgent but not important. There's always urgent stuff, but it's not important. And you've got to figure out how not to do those, by the way, right away.

And that mean the non urgent, not important, which you definitely should not be doing, but they feel good to do the easy. This requires some self-discipline.

I use my calendar in a way where not only do I have appointments but I also block out time to do my own marketing, I'm working on my business and I don't book appointments.

It's my appointment with me.

Attendee

It's because you can't expand if you're not putting the effort in to work on your business.

Hugh

Yeah, so it's difficult. So part of it is what's your goal?

And what's the key activity?

Every day I should do the work just like training if you're trying to be an athlete.

What do I need to do to get to that goal in six months, in a year, five years?

Sonia

Right.

I would say also some of the overwhelm comes with false deadlines that sometimes we put for ourselves, and it's not in line with how long it actually takes.

So it's also like looking at your priorities. You know, certain things take four weeks, a month, three months. It could take six months.

And so if you're trying to get it all done in a weekend, that's also going to create you're overwhelmed.

So just give yourself some realistic expectations and what's more important is consistency.

Show up for you.

So for me, it's the mornings. I don't accept any meetings at all. And so that allows me to at least know that the mornings is all mine, to work on my business, do the important tasks, and then in the afternoons I then shift into meeting with clients.

And so you have to take ownership of your calendar.

Just because a client can book at 8:00 a.m. doesn't mean they should.

Doesn't mean you should allow them to.

And I usually find anywhere from about an hour and a half the brain can do intense work for about 90 minutes before it kind of fizzles out.

So even if it's an hour and a half and if it's only like three days a week, then make that your commitment to yourself first, but also set some realistic expectations. If you're going to redo your website it's not going to happen in a week and give yourself three to four weeks.

Attendee

Yeah I built that website in like five days, man. I was trucking. I was like every minute of every day on there. But I mean, like I said, I had less clients, so I had less going on in my business.

Hugh

So you're you're in that state where I mean, we talked about this one on one where you're you're doing a lot of client work that's not being paid.

And so part of your structure is how do you reverse that?

And then the next part in your mind will be, I know you're also thinking about, well, who do I target? Because you need and want more clients. 

Your other problem, more importantly, is how do I reorganize my existing calendar so that I'm spending less time with clients that's not paying me for the extra work?

Attendee

Now I'm training an intern and not getting paid a penny for it. So, yes, I, I am definitely restructuring, which is actually part of my my issue is I feel overwhelmed by the restructuring because it took me so long to come up with the initial way of doing it. Now I'm just, I don't know, struggling.

Sonia

It's one of the things in time management is called sunk costs.

So as human beings, we really dislike when we put a lot of effort into something only to find out we have to pivot, change.

It costs time and money.

You have to let go of everything that you held onto that's no longer working.

That's the learning process, that's what it costs me to get to where I am today.

And now I'm going to invest my time and energy into what's going to move me forward.

It's a personal internal thing all humans go through when we find out, oh, gosh, I was going down the wrong road for so long, for the longest time. And now you have to make a U-turn and go all the way back.

Don't worry about all the miles you went in the wrong direction.

Just do the U-turn and start heading in the right direction.

Attendee

And, you know, I appreciate that, because personal growth is a part of business growth, right? If you don't grow as a person, your business is not going to grow either. And I've become painfully aware of some of my personal faults, more so since I started a business than I ever have been in my life, which is also a little bit overwhelming.

Like, oh my God, I'm going to have to reinvest all that time. Again, not necessarily the combat of change, but the combat of having to do the whole process all over again. And and I was just feeling overwhelmed.

Hugh

Yeah, you're going to feel like that.

But I think if you do follow, like the the time blocking method that we just discussed and how to prioritize your lists and using your calendar ruthlessly, especially you, you have to do it right.

You have less time than many. Because of your personal life, then that's what you do and you're going to become really, really efficient and effective.

So it's going to feel uncomfortable initially. Once you start doing it, you're going to feel OK, and the other thing is that you got to pat yourself on the back.

This is what I do when I've got the one thing I really needed to get done on my list today.

I got it done. OK, good.

The other stuff. Yeah, they're important, but they weren't urgent.

But I've gotten over where I'm not going to self flagellate myself because I didn't get it done because it's just pointless. We're human. We can only do so much.

And as long as I got the one, I'm moving the needle that one bit to my main goal.

The biggest thing I can tell you is there's one thing for sure you want to spend time on and that's the part of the time blocking.

You got to block it. It's an appointment with yourself and you're the most important client you have.

So there you go.

Attendee

I appreciate that. I don't have anything scheduled for myself.

Hugh

That's what you do. And that way nobody can block it because they see your book.

Yeah. That's really, really important, especially with prospects, with clients and then the other thing we're going to talk about is looking at all the things that you're not charging for that you should.


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