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#1- INFO ON YOUR PRODUCT/SERVICE SHOULD BE COMPELLING.
It can't just be a good, functional product, it has to be a solution to the buyer's problems. 

#2 - PEOPLE THINK THEY BUY BASED ON LOGIC. GUESS WHAT? They don't! People make decisions based mostly on emotions. Whichever product or services makes them feel happy, at ease or accomplished, that is what they'll go for. Become that choice!

#3 - MARKET TO THE NEGATIVE. People are more focused on escaping the negative rather than finding the positive. This is important!

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"The key aspect is as human beings, we're hardwired to react to the negative.

We put way more value to getting ourselves out of pain, out of worry, out of like we want to escape, like being hurt.

And we value that far more than "I'm feeling pretty good and I want to get better." 

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