#1 - MAKING YOUR IDEAL TARGET AS CLEAR AS POSSIBLE IS YOUR JOB. Make it easier for people who refer you to identify who YOU work best with.
#2 - MONEY TALKS, AND CLIENTS WILL ALWAYS LISTEN. If you're offering important savings or value through your product or service, let your clients know! Showing the numbers in the most attractive way possible will multiply your appeal.
#3 - FINANCIAL STABILITY IS CRUCIAL. No matter what age or line of work you have, everybody wants financial stability. It is an means for people to achieve goals that aren't related to money. You need to include this in your message.
"If something as simple as your services can help them get closer to their personal goals, their aspirations to go travel or or do something really cool for their family, if you can help them get that by just switching to your services, how cool would that be?"
Coaching highlights from our weekly Street Smarts MBA Live call...
And we all start with generalists, right? I can help everybody.
We all do it.
No one's immune to that because we're not taught any other way except the old school way of blast out your message to as many people as possible.
And, you know, if you get less than a tenth of a percent of a response, you're doing great!
But none of us have the budget nor the time for that.
And we're not Google, Microsoft, Amazon, McDonalds.
The other thing is it's not only just about cheaper services, but you also said making their lives easier.
Everyone's stressed doing a lot of work that they wish someone could take off their plate.
And so that's where you begin to position your services to be that solution.
Also a part of your onboarding process should be asking the question, what are you looking forward to in the next 90 days of our service together?
What are we going to do together and what are you looking forward to? Or what would be a win for you?
And so those two questions are also going to help you understand how your ideal client is thinking about their bigger goal.
And not only saving money, but what can they do with that extra money?
Have their imagination go down that road.
All of a sudden you're helping them to see the future with more clarity and you’re tapping into the emotional part.
They have aspirations that cost money and some may be able to afford it right now.
Some may not be able to afford their aspirations right now.
So if something as simple as your services can help them get closer to their personal goals, their aspirations to go travel or or do something really cool for their family, if you can help them get that by just switching to your services, how cool would that be?